At the 3GSM World Congress held in Barcelona in February, initiatives were taken to promote this upcoming trend. From the first ever premiers of short Bollywood movies on cell phones to unveiling movies made for cell phones, the event set the bugle for the emergence of cell phones as the fourth screen.
When the world’s largest entertainment industry begins taking serious business. As a part of Bollywood mobile initiative, two short films, zahir and Matrimony, Directed by sanjay Gupta of Kaante and zinda fame were prenmiered at the event. The movies are a part of ‘Dus Kahaniyaan’, a compilation of 10 short films. The initiative is promoted by Roam ware-global flaming and value-added solutions provider, Hungama-the developers, aggregators and publishers ofo Indian entertainment and Bollywood content and the GSM Association. “Next generation home theatres will be the size ofo a cellphone,” said Neeraj Roy, CEO, Hungama Mobile.
Another mention worthy initiative was the tken by the Sundance Institute. Founded by Robert Redford, the institute supports and promotes artists and filmmakers from across the world.
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